As president and COO of Coromega, Frank Morley manages all strategy, corporate development and operations for the company. Mr. Morley brings more than 30 years of experience in marketing, strategic planning, and operations to his position at Coromega. Prior to being named president of Coromega in 2003, he enjoyed an extensive professional career working with iconic multi-national businesses including the Coca-Cola Company, Coca-Cola Enterprises, Alberto-Culver and Ralston Purina. As vice president of Coca-Cola USA, Mr. Morley acted as a member of the executive committee responsible for all marketing and operating activities of the division. He also managed mergers and acquisitions of bottling companies as part of the restructuring of the bottler franchise system. As vice president of planning and administration, Mr. Morley held a key executive management role in the public offering of Coca-Cola Enterprises in 1986, at the time the largest IPO in history. Mr. Morley has a Bachelor of Science in business management from Woodbury University in Los Angeles with a concentration in marketing and economics, and has continued management studies at Emory University in Atlanta, GA.
 
Health E-Insights: What is Coromega’s biggest business challenge?
 
Mr. Morley: Our biggest challenge has been overcoming the stigma that is often associated with fish oil supplements. Consumers often assume that despite its incredible health benefits, taking fish oil means swallowing large pills or experiencing a fishy aftertaste that comes with soft gels. Coromega is a juicy squeeze that provides a daily dose of beneficial fish oil in an easy-to-take, delicious squeeze that is clinically proven to deliver 300% better absorption that regular soft gels. (The benefits of omega 3 are varied and well-documented. Brain function, heart heath, and skin, hair and eye care are all benefits associated with high levels of omega 3s.) As a completely new innovation, we excitedly welcomed the challenge of educating consumers on a new and better way to reach critical health goals. Since the majority of Americans are omega 3 deficient, we’ve also challenged ourselves to help all Americans reach a healthy omega 3 level of 7.2, meaning 7.2% of the fatty acids in blood are omega 3s. We feel like we are well on our way! We’ve seen incredible improvements in consumers’ omega 3 levels who take just one Coromega squeeze packet a day.
 
Health E-Insights: Was there really a Grandpa Johan? Please be honest.
 
Mr. Morley: Yes. Grandpa Johan was a Norwegian scientist who created Coromega as a tasty way to encourage his granddaughter to take fish oil. It took him about a decade of hard work, but he came up with the emulsion formula that Coromega still uses today. We have developed new flavors and products along the way, but the original omega 3 supplement started with him.
 
Health E-Insights: What is your company’s competitive advantage?
 
Mr. Morley: Coromega has a completely revolutionary delivery system. Our emulsion formula has superior bioavailability than other fish oil supplements, with 300% better absorption than traditional soft gels. Our single-serving squeeze packaging makes it easy to get all the daily recommended omega 3 levels you need, and it has absolutely no fishy aftertaste.
 
Health E-Insights: How will technology play a role in your business in the next 3-5 years?
 
Mr. Morley: Social technology and digital advertising currently plays a big role in our business plan, and will continue to for the next 3-5 years. Through social media, we have been able to form relationships with consumers we may not have had the chance to connect with a few years ago. It’s important to us to stay on top of new technology developments and trends, and use them to our advantage.
 
Health E-Insights: As president and COO, what is one characteristic every leader should possess?
 
Mr. Morley: One of the most important components of leadership one must possess while running a company is being an excellent listener. You must listen to feedback from consumers and develop products that will contribute to the advancement of your company. You also have to listen to your employees and trust their expertise and knowledge about the company and brand.
 
Health E-Insights: What is your greatest fear?
 
Mr. Morley: As a leader, I welcome the challenges that building a business brings every day, as they make Coromega stronger, more efficient, and a better resource for our consumers. We don’t use the word fear because it has such a negative connotation that doesn’t embody the determination of our company mission. Fear prevents great ideas from becoming world-changing innovations.

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